It’s back! This year, the Indigo Lab Coat is telling a story – told by none other than Olympic champion Dr. Hayley Wickenheiser.
 
Watch a new web video and a social media campaign sure to reach millions. You can join the campaign action and #Labvocate for the profession by sharing the video and website to help Canadians understand your role on the health care team.
You can also find the Indigo Lab Coat on bus shelter ads, near hospitals in major cities across Canada. The ads will be on display from November 22 to December 19, 2021, in the following locations:

Toronto, ON                        Queen St. W and University Ave.
Toronto, ON                        University Ave. and Gerrard St.
Calgary, AB                         Crowchild Tr and Kensington Rd NW
Calgary, AB                         29 St. and Hospital Dr NW
Winnipeg, MB                     Leila Ave. and Diplomat Dr.
Halifax, NS                          Robie St and North St.
Halifax, NS                          Coburg Rd and Lemarchant St.
Vancouver, BC                    Oak St. and W 10 Ave.
Vancouver, BC                    W Broadway and Willow St. 

Now you can see the Indigo Lab Coat in person! The coat will be on display at the following locations:

Canadian Medical Hall of Fame
Address: 100 Kellogg Ln, London, ON N5W 2T5
Date: December 2–12, 2021, as part of the Merry Market (display will be in physical exhibit hall).
Merry Market Hours of Operation: 
Thursdays/Fridays 6:00 PM-9:00 PM, Saturdays 10:00 AM-8:00 PM, Sundays 10:00 AM-6:00 PM (all times ET)
 
Vaughan Mills Shopping Center
Address: 1 Bass Pro Mills Dr, Vaughan, ON L4K 5W4
Date: December 13–20, 2021
Where: By Entrance 4 Hall (between Legoland and Designer Shoe Warehouse)
Mall Hours of Operation: 10:00 AM-9:00 PM ET

 
Follow our Facebook and Twitter channels for updates. Plus, stay tuned to eNEWS for a chance to WIN a lab coat of your own!