Proud to be the voice of medical laboratory professionals, we are passionate about bringing attention to our profession’s vital contribution to Canadian health care. We use opportunities throughout the year in various advocacy activities to promote awareness and understanding of medical laboratory professionals and their work. Our advocacy efforts have included:
- continuing the 30+ year tradition of sponsoring Medical Laboratory Week to recognize, celebrate and promote medical lab professionals by reaching out to audiences both inside and outside of the lab
- maintaining communications with our provincial partners to monitor and address the needs of the profession
- training volunteer Ambassadors in the field, educating the public about their chosen profession
- pursuing creative social media campaigns to garner general public awareness