In today’s digitally driven world, “virtual networking” has become an indispensable tool for professionals across all sectors. Virtual networking is the process of building and maintaining professional relationships over online platforms, such as LinkedIn, professional forums, and via meeting platforms like Zoom, MS Teams and others. In recent years, these platforms have become standard equipment in our conversation toolboxes. For new medical laboratory professionals, these platforms can open doors to invaluable opportunities, mentorships, and collaborations, allowing you to grow your career from the comfort of your own screen.
Why Virtual Networking Matters
For some of you, your work often unfolds behind the scenes. Virtual networking offers a chance to shine a light on your skills, achievements, and contributions to your industry. It provides a platform to share knowledge, ask questions, and gain insights from experienced professionals, without the geographical or physical constraints of traditional networking.
Tips for Thriving in Virtual Networking Environments
There are ways you can make the most of your virtual networking time, and depending on your temperament, some best practices may suit you differently than your colleague. Let’s take a look!
For those that prefer smaller groups for discussion:
- Create inclusiveness with others: Begin by creating or joining smaller online forums or groups specific to laboratory technology or medical science. Participation can start with observing conversations, listening for cues and contributing to the conversation with your trusted group of peers
- Prepare Your Digital Introduction: Craft a concise and compelling introduction for yourself. This could include your professional interests, current projects, or what you’re hoping to learn through networking. Having this ready can ease the stress of initiating conversations.
- Use Direct Messaging: If public posting feels overwhelming, consider reaching out to professionals directly with a personalized message. Express genuine interest in their work and ask insightful questions to start a conversation.
For those who are comfortable engaging in larger group environments:
- Engage Actively in Discussions: Your conversational skills can help start or move discussions along with the other event participants. Share your insights, ask questions, and offer help where you can. Your enthusiasm for the field will naturally draw others to you.
- Organize Virtual Meetups: Take the initiative to organize virtual coffee chats or discussion groups. It’s a great way to meet new people and foster a sense of community among fellow lab techs.
- Offer to Collaborate: Whether it’s co-authoring a blog post or collaborating on a research project, offering to work together on something can strengthen connections and showcase your proactive attitude.
In addition to the virtual environment, there are opportunities for all to amplify your efforts, even before setting foot in the virtual room! Consider these opportunities for setting yourself apart from the crowd:
- Update Your Online Profiles: Ensure your LinkedIn and other professional profiles are up-to-date with your latest achievements and projects. A strong online presence can attract opportunities to you.
- Reach out to attendees before-hand: Sending a quick DM or connection request prior to the event to the attendees and speakers will keep you top of mind during the actual event. This bit of elbow-grease can elevate your brand, and creates a very inclusive environment.
The digital landscape is vast and filled with opportunities to connect with like-minded professionals, learn from experts in the field, and showcase your unique contributions.
Whether it’s a webinar, a virtual conference, or an online workshop, take the first step in expanding your professional network and growing your personal brand. Every connection you make is a step forward in your career journey.