National Medical Laboratory Week
Since 1985, CSMLS has sponsored a special week in April to promote awareness and understanding of the role of medical laboratory professionals in the health care system. CSMLS provides posters, brochures and other promotional material, in both official languages, free-of-charge to all members.
National Medical Laboratory Week 2013: April 28- May 4
We are excited to kick off the National Medical Laboratory Week 2013 campaign. For too long we have hidden behind closed doors. It's time to change that!
This year, you will be in control of the awareness building campaign and actually create the message. By participating in fun online activities, you will determine the content for OurFocusIsYou.ca, our public awareness website.
National Medical Laboratory Week 2011
The 2011 National Medical Laboratory Week (NMLW) campaign was a huge success thanks to the support and participation of our members. The NMLW video officially hit 25,000 views with everyone sharing the video through email, Facebook and Twitter.
As an added push to get our message to the public, CSMLS aired the commercial on CBC’s The National and on CTV’s Canada AM during NMLW.
Our message has been heard loud and clear – You know, because we’re here.
The Canadian Society for Medical Laboratory Science is proud to help recognize the contribution our members make to patient care across the country.
www.KnowingMatters.ca
National Medical Laboratory Week 2012
CSMLS members across the country celebrated their profession with NMLW activities leading up to and including the week of April 22-28. The campaign kicked off on March 1 with the launch of the NMLW members’ web page.
The webpage included a variety of special actions designed to help inform others and celebrate the medical laboratory profession. Collectively, CSMLS members took 7,600 actions to promote and celebrate the medical lab profession. These actions included sending eCards to colleagues, downloading a profile picture for Facebook and sharing the official NMLW video.
Patient care is supported by medical laboratory professionals. You may never see them, but their impact is broader than you may think
www.OurFocusIsYou.ca
The online video had an overwhelming response that CSMLS decided to air the video on national television. The commercial was shown during CBC’s The National and on The Weather Network during the National Medical Laboratory Week.
We want to thank all the members who participated in the campaign. For every action taken, we are one step closer to raising awareness about the importance of laboratory professionals in health care.